Category: Digital Marketing

5 Ways to Boost Your Business with Online Marketing

If you are about to launch a new company or product line, the Internet will no doubt be your platform to success, and in the digital world of E-commerce, the right online marketing strategy is crucial. In this article, we will be looking at effective ways to drive traffic to a target website, using a range of digital strategies that will improve the website’s visibility within a search engine, and with social media interaction and rich content, it is possible to create a very strong online presence.

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Digital Promotion: Why It Isn’t Working For You

There are many small business owners out there who claim that digital marketing doesn’t create positive results. That’s their perception of the process, but it isn’t an accurate statement. People who think that tend to have made some common mistakes when trying to promote their companies online. With that in mind, this article will outline some of those errors in the hope of pointing entrepreneurs in the right direction. If digital marketing doesn’t seem to work for a brand, they’re probably making some of the mistakes mentioned below.

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How Much Do You Know About Blogger SEO?

SEO can really mess with your head when you are trying to get your blog ranking well. From getting the structure of your posts correct for both Google and your readers, to making sure you have all the technical aspects sorted, it can drive people crazy!

But did you know that it’s also the best way to get a long term set of visitors?

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Common Mistakes That Are Ruining Your Website’s Performance

Lots of companies make the same mistakes when it comes to designing and using their websites. Indeed, these things happen so often that it’s stopped being funny. The information on this page should help to highlight those errors and put them to bed once and for all. It’s essential that anyone launching a new site during the next couple of months reads this article carefully. The smallest errors could cost a fortune in the long-run, and so it’s sensible to get things right first time around.

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Getting Inside Your Visitor’s Heads: The Psychology Of Internet Searching

The who, when, why and what of internet searching is basically applied psychology. The type of consumer that visits your brand new web site, when they do so, why they do it and the device that they use is governed by their own thoughts, beliefs, and values.

Users can do anything that they want on the internet. They can search for images, share life experiences on social media, find directions to a store or buy things. All of this will affect how one brand is ranked compared to another in the search results. The key to providing search engine results that work for the consumer is the interpretation of intent. What did they want to find when they typed the words into the search box and were they pleased with the results?

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